Bet 9ja is an web-based gambling company that delivers betting on primary sporting events operating in Nigeria. Operating under KC Gaming Networks Limited and managed by a series of shareholders of multiple nationalities, the website is authorized by the Lagos State Lotteries Board (LSLB) with approval to operate in other parts of Nigeria. The Bet9ja website is the third most-visited website in Nigeria after Google and YouTube in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the top most-visited local site in Nigeria and the only Nigerian website in the top 500 most-visited websites internationally as of April 2020, according to a current listing by IABC Africa. Bet9ja was co-founded by Ayo Ojuroye and Kunle Soname who are its Chief Executive Officer and chairperson respectively. In 2022, Bet9ja became the primary sponsor/partner of the Nigeria Professional Football League. Bet9ja was the main sponsor of the 2019 edition of Big Brother Naija.